Lauren McCrindle
Group Creative Director at McCann New York
New York, United States
TitleHow Do You See Me
Campaign World Down Syndrome Day 2016
Advertiser CoorDown
Brand CoorDown
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Philosophy The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice. 
Media Type Television
Account Supervisor
Account Executive
Strategic Planning Director
Social Media Director
Chief Creative Officer
Creative Director
Creative Director
Executive Creative Director/Writer
Creative Director, Copywriter
Art Director
Head of Film Production
Executive Producer
Director of Business Affairs
Director of Photography (DOP)
Executive Producer
Head of Production
Production Supervisor
Production Company
Actor / Celebrity

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