Pony Malta - "#SheSpeaks (Spanish)"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

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Title	#SheSpeaks (Spanish)
Title (original language)	#EllasHablan
Agency	MullenLowe SSP3 Colombia
Campaign	#SheSpeaks
Advertiser	AB Inbev
Brand	Pony Malta
Date of First Broadcast/Publication	2020 / 10
Business Sector	Beverages
Story	Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history. The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others.
Media Type	Case Study
Length	101 seconds
Chief Executive Officer (CEO)	Francisco Samper
Chief Creative Officer	Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)	Juan Pablo García
Chief Innovation Officer	Camilo Plazas
Creative Director	Jorge Eliecer Pinto
Creative Director	Guillermo Siachoque
Copywriter	Laura Medina
Account Director	Fabiana Manzi
Account Executive	Juan-Sebastián Arévalo
Digital Director	Jennifer Boshell
Brand Manager	Dubraska Arguinzonez
Account Planner	Laura Torres
Head of Production	Jose Vicente Altamar
Animation/3D	Andrés Torres
Animation/3D	Julián-David González
Animation/3D	Javier Cáceres
Animation/3D	Nicolás Fuenmayor
Music	Camilo-Andrés Medina