Jorge Eliecer Pinto
Executive Creative Director at MullenLowe SSP3 Colombia
Santafé de Bogotá, Colombia
TitleShe Speaks (125s)
BriefWe collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Agency
Campaign #SheSpeaks
Advertiser AB Inbev
Brand Pony Malta
PostedDecember 2020
Business Sector Beers, Ciders, Lagers
Story We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Problem TIK TOK is one of the most used platforms by girls and teenagers around the world, being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need.
Media Type Digital
Chief Executive Officer (CEO)
Chief Creative Officer Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)
Chief Innovation Officer
Creative Director
Creative Director
Copywriter
Account Director
Account Executive
Digital Director
Brand Manager
Account Planner
Head of Production
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Music

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