Target - "The Middle"

Mother

Mother New York, United States

13100

Brand: Target
Country: United States

Advertiser: Target Corporation

Title	The Middle
Agency	Mother
Campaign	The Middle
Advertiser	Target Corporation
Brand	Target
Date of First Broadcast/Publication	2018 / 1
Business Sector	Department Stores, Supermarkets
Story	Timbers team of visual effects artists contributed their talents to The Middle, which premiered at the 2018 Grammy Awards. Under a very tight timeline, Timber collaborated closely with Mother in New York for the three-minute, live performance video. The piece captures music artists Maren Morris, Zedd and Grey in their on-stage element alongside dancers dressed in Targets red-and-white, with a striking LED backdrop and floor flashing throughout.
Media Type	Events
Length	196 seconds
Soundtrack	the middle
Editing Company	Cartel
Production Company	RadicalMedia
Director	Dave Meyers
Executive Producer	Susie Boyajan
Executive Producer	Lauren Bleiweiss
Executive Producer	Sabrina Elizondo
Executive Producer	Jim Bouvet
Producer	Steve Fredriksz
Director of Photography (DOP)	Scott Cunningham
Production Designer	Phil Messina
VFX Company	Timber
Post Production	Timber
Post Production	Company 3
Creative Director	Kevin Lau
Creative Director	Jonah Hall
Creative Partner	Kevin Lau
Creative Partner	Jonah Hall
Producer	Greer Bratschie
Producer	Meagen Carroll
Producer	James Reid
Producer	Jillian Lynes
Flame Artist	Todd Mesher
Flame Artist	Scott Johnson
Flame Artist	Tim Bird
Flame Artist	Chris Decristo
Flame Artist	Andymac
Flame Artist	Federico Saccone
Artist	Jon Lorenz
Artist	Brandon Lester
Artist	Jeff Willette
CG Artist	Brack Hightchew
CG Artist	Jon Lorenz
Flame Assistant	Brandon Harden
Flame Assistant	Erik Rojas
Flame Assistant	Brack Hightchew
Production Coordinator	Michelle Castillo
Editor	Nick Gilberg
Audio Post Production	Lime Studios
Mixer	Jeff Malen
Colorist	Stefan Sonnenfeld
Choreography	Hi-Hat
Wardrobe	JAK
Wardrobe	Kelly
Wardrobe	Jessica