Lucy is a founder of Uncommon London which launched in September 2017, with a clear purpose. Uncommon is dedicated to building brands that people in the real world actually wish existed. Either by working with clients or by creating brands themselves.
Lucy read history at the University of Oxford, before starting work in advertising for BMP DDB. Over nearly 20 years, she worked her way from graduate trainee to Global Head of Strategy for DDB. While she ran DDB London’s planning department, they won IPA Effectiveness Agency three times in a row.
Lucy then joined Grey and was promoted to CEO of the 550 strong Grey London in 2015. Grey became a creative and commercial turnaround story, winning two Grand Prix at Cannes Lions in 2015, IPA Effectiveness Agency of the Year in 2014, Euro Effies Agency of the Year and also picking up a coveted Gold Creative Effectiveness Lion for British Heart Foundation.
Lucy has served on juries for Cannes Lions Creative Effectiveness, Effies and IPA Effectiveness.