After a traineeship with Shell in Oakville, Canada in 1986, and organising a first ever study tour to the People’s Republic of China in 1987, Lorenz van der Stam finished his Chemical Engineering studies as the first Dutch Chem Eng graduating in Industrial Marketing with a 6-months traineeship with the Dutch Unilever company.
His first job was on the Pampers brand in consumer marketing for Procter & Gamble in Belgium as of 1989.
As from 1992, Lorenz became one of P&G’s first Brand Managers in Poland.
From 1994 to 1996, he ran the Marketing Operations for Benckiser in the Czech and Slovak Republics, to return to Poland in 1996 to start his own Marketing Services business which he has been running ever since in most countries in the CEE (Central East European) Region.
Via BTL and direct marketing agencies, including running the worldwide expansion of a new product of a leading vodka brand, and building up major expertise in developing profitable side-businesses for Publishers, Lorenz built up a company leading the developments of in instore marketing services in Eastern Europe and beyond.
Lorenz speaks fluent Polish and has joined The Observatory from January 2013 as the Partner for the CEE Region, based in Warsaw, Poland.