| Title | Saluting The Heroes Behind The Heroes |
| Agency | Law & Kenneth Saatchi & Saatchi Mumbai |
| Campaign | #HeroSalutes |
| Advertiser | Hero MotoCorp Limited |
| Brand | Hero |
| Date of First Broadcast/Publication | 2017 / 8 |
| Business Sector | Motorcycles |
| Story | #HeroSalutes is an attempt to bring the nation’s attention to the real heroes of the nation who are with the armed forces be it the army, navy or airforce. While last year, #HeroSalutes urged the nation to show respect and regard to our nation’s soldiers at all times at all places by saluting them, this year Hero has extended the sentiment to their families, the heroes behind the heroes. Families who miss out on their loved ones because they are away serving the country. And their absence becomes more evident on special occasions where they are missed most like the opening story of the film; a young boy who is missing his father at a football match while he notices all other fathers of his team-mates cheering for them on the field. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Rueal Benedict |
| Creative Team | Rahul Nangia |
| Creative Team | Pritam Shettigar |
| Creative Team | Sreekumar PV |
| Agency Producer | Vijay Vigamal |
| Account Management | Debarjyo Nandi |
| Account Management | Amit Sharma |
| Account Management | Rachana Chirania |
| Sound Designer | Carl Nazareth |
| Production Company | The Elements |
| Producer | Barkha Sawhney |
| Executive Producer | Sandeep Singh Bedi |
| Executive Producer | Sandeep Patil |
| Director of Photography (DOP) | Pankaj Kumar |
| Director | Vivek Daschaudhary |
| Cameraman | Kapil Verma |
More Work
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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