| Philosophy | Karmarama create ‘holy’ launch campaign for Lucky Saint premium alcohol-free beer, photographed by Rankin Lucky Saint beer launched as premium and progressive brewer of alcohol-free beer Work of world-renowned photographer Rankin used in campaign OOH advertising campaign created by Karmarama Karmarama have created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:” Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade. The photography for the campaign was shot by world-renowned photographer, Rankin. Karmarama were recently appointed by Lucky Saint without a pitch. |
