Marcelo Eduardo

Marcelo Eduardo

Founding Partner, Technology at Work & Company
Brooklyn, United States

About me

A technology oriented Designer, able to connect development and design teams into one cohesive group capable of creating, testing and deploying great user experiences.

With more than 14 years of experience as Interaction Designer, 10 years of leadership roles, I am capable of both hands on work ( from user flows and high fidelity wireframes to fully capable prototypes using HTML5: Css, Javascript / Coffeescript / Haxe and others ) and mentoring work without losing track of relevant business goals.

After 8 years at an R&D group at Nokia Institute of Technology I was able to gather experience across several product categories: TVs, Set top boxes, Car Dashboards, Home automation, e-Ink based readers, Phones and Tablets ( core OS design) as well other smaller consumer electronics UX work. Technologies used in these projects range from Symbian OS and Meego / Tizen to Android, iOS and other proprietary embedded OS solutions.

In the last 4 years I've been heavily focused on cross platform media products, designing products for TV, Vide game consoles, set top boxes, web browsers, phones , tablets.

I am also interested in all new form on input that will impact how we do interaction design & user centered design: Armbands, body sensors (wearable devices), motion trackers like Leap, computer vision, and VR systems.


Founding Partner, Technology
Work & Company
April 2013 - Present (7 years 5 months)
I'm responsible for the connection between UX and Technology.

Work & Company was designed from the ground up to create the types of digital products and services that can singlehandedly change the face of brands.

We partner with companies committed to embracing a lean product development approach. We ask our clients to participate directly in an agile, iterative process based heavily on rapid prototyping, continuous testing, and fewer large meetings.
VP, User Experience
February 2013 - April 2013 (2 months)
Leading projects targeting multiple platforms ( Connected TVs, Mobile, Game Consoles... ) for several clients.
Product Design Director
July 2012 - February 2013 (7 months)
Leading projects targeting multiple platforms ( Connected TVs, Mobile, Game Consoles... ) for several clients.

Main achievements:

Leading the team at Huge that works with the HBO team on the family of HBO GO products. Guided the design efforts to expand HBO GO's reach from 2 to 8 platforms in less than 2 years.

Helped creating, shaping and guiding Huge's Brasília office with Felipe Memória and Fernando Aquino.
Associate Design Director
July 2011 - July 2012 (1 year)
Leading projects targeting multiple platforms ( Connected TV, Mobile, Game Consoles... )
Design Lead, Product Design
February 2011 - July 2011 (5 months)
Manager, Concept & User Experience Design
INdT ( Nokia Institute of Technology )
January 2010 - February 2011 (1 year 1 month)
Heading all Design activities in INdT, and responsible for the strategy and execution of everything related to User Experience Design in the company.

Almost Excel free, with plenty of hands on work to enable the team to be a creative powerhouse and always over deliver to our clients / products.
Manager, User Experience Design for SW&UI Team
Nokia Institute of Technology
March 2009 - January 2010 (10 months)
To enable and be a hands on force on the amazing team that surrounds me to create daring and provocative concepts always aiming to improve the experience in INdT & Nokia's actual and upcoming products, specially in concept efforts for new platforms, emerging markets.

Responsibilities: Design Process improvements, Planning, Product UX strategy definition, Concept promotion and approve with stakeholders, Chief Product Owner (Scrum), Hands on interaction design! Customer interface for UX matters.

- Project gone public! : Home Control Center (previously Nokia, now owned by therecorporation) | Lead UX & Interaction Designer, guiding the GUI creation for S60 (Symbian, openGL based) + Mobile Web version + Maemo Linux UI. |
Concept Design & Development Team Leader
Nokia Institute of Technology
March 2008 - March 2009 (1 year)
Doing the impossible to make a multi-disciplinary (Designers and Developers) and multi-site team work as creative and productive as possible. Acting as product Owner (Scrum) and Creative leader in our really edgy cross-platform projects, from mobile to desktop, from health to in-car technology.
Team Leader / Senior Interaction Designer
Nokia Technology Institute
January 2005 - March 2008 (3 years 2 months)
Product creation, UI concepts, UI prototypes, Usability testing, paper prototype, Mobile Games Development, Game character creation, Prototype coding, Team leadership, Multiuser applications frameworks. Maemo games development, Nokia 770 software and API development.
Mobile Application Specialist
Nokia Institute of Technology
2004 - 2005 (1 year)
Helped partners improve their application (experience wise) targeting: speed, usability, stability and other specific aspects.
Mobile Games Designer / Developer
April 2003 - January 2005 (1 year 9 months)
concept creation, game design, gameplay definitions, character creation, art direction with game artists, quality assurance, j2me coding, debbuging, application certification, code optimization, Speaker on several events about mobility.(eg: Sun tech days brazil)
Mobile Game Design Consultant
Sea Wireless
2004 (1 year)
Helped sea in the creation of it's first mobile game. Dino. Worked with game artists and developers to bring to life a simple mobile game to run on java enabled devices.
Senior frontend developer
September 2001 - February 2003 (1 year 5 months)
Front end coding for web applications ( Css, javascript/dhtml , *ajax before this ugly name exist* )
Creative Assistant / FrontEnd developer
October 2000 - September 2001 (11 months)
Site designing, online campaign creation, front end development ( javascript, dom, css (dhtml), crossbrowser madness) and chaos maker =)


Bachelor, Information Systems

2006 - Present (14 years 8 months)

Bachelor, Computer science

2003 - Present (17 years 8 months)
Not finished

Bachelor, Industrial Design

2000 - Present (20 years 8 months)

1992 - Present (28 years 8 months)

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