"Brands are more than their functional benefits. Each founded upon a belief that guides who
they become. And there is an always an audience eagerly waiting to meet them. Marketing today
is not merely creating ads that fill media buckets to solve perceived business needs. We are crafting unique brand narratives, hand in hand with clients, in partnership with customers.”
On his journey to becoming Chief Creative Officer of Story Worldwide, Rob has created communications for some of the most iconic brands in the world. He began his career at W+K, where he always tried to think of the audience first, pushing work to find the bigger brand purpose and the story at the core of each brand. By creating work that was not confined to one channel or media, he collected many unfortunate buzzwords such as “multi-channel,” “integrated” and, even more clichéd, “Executive Creative Director, Innovation.”
In the process, he’s won nearly every top creative and effectiveness award in the industry—perhaps most notably having his “Beta-7” campaign for Sega named the best non-TV campaign of the decade in Advertising Age’s Book of Tens. At BBH New York, he oversaw the launch of Ally Bank and the global relaunch of Sprite. As Executive Creative Director at R/GA, he oversaw the Nike business including the launch of Nike Plus and the Nike.com global platform.
While at Story, Rob led the creative evolution as they have grew from a primarily publication producing content shop into the premiere integrated, brand storytelling agency. Accounts won during his tenure include Popsicle, Beech-Nut Foods, ARRIS, FX Networks, Lexus, Country
Crock, USA Network, Trulia, Suave and Coupons.com.
Currently he resides in lovely California and is available for freelance, consulting and more.
He has the experience of a seasoned veteran combined with the exuberance of a hungry puppy.