Jesse James McElroy began his directorial career in 2008 when he created the web series Kit Kat C hunga. The series proved a smash-hit, collecting numerous awards including a Gold Effie and an AWARD Award for Digital Content.
Since then, McElroy has gone on to direct campaigns for a slew of leading brands including Kelloggs, Volkswagen, MasterCard, Unilever, SBS, Bankwest and Hungry Jacks. His 2014 comedy spot for Combantrin was celebrated with a Cannes Lion and handpicked by Vice Magazine as one of the “Best Commercials” for the year.
Always a creative visionary, McElroy enjoyed an array of media coverage when his grassroots social media campaign to encourage Streets Ice-Cream to create a 1.25-litre tub of their beloved Gaytime Ice Cream became an internet sensation. Trending #1 on Twitter and reaching over 3.4 million people, the campaign also took home a prestigious Webby Award for social achievement.