Anja Froeling
Head of account & operations at Selmore
Amsterdam, Netherlands
TitleThe Shadybug
Agency
Campaign The Shadybug
Advertiser ASN Bank
Brand ASN Bank
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Money can create happiness
Story The Shadybug is the fourth chapter in ASN Bank’s brand campaign sharing its responsible ethos and actions under the guiding idea ‘zo maakt geld gelukkig’ (money can create happiness). In this approachable animated commercial, ASN Bank shares its strict door policy on the companies, countries and companies it lends to.Staying true to our signature ASN Bank style, the craft approach was a hybrid mix of miniature set and CG characters with soft fabric-like textures – complete with seams – integrated into their naturalistic environments.Adding new characters to the world of ASN Bank is always a pleasure, and for our first ‘bad guy’ we focussed on comedic timing and scale to play up to the absurdity of this little leader and his ideals: from his small ladybird stature compared to the bigger bugs, to his sly little actions and the silly sounds he makes.
Media Type Television
Length
Production Company
Account Manager
Account Manager
Executive Agency Producer
Agency Producer
Creative Director
Creative Team
Creative Director
Art Director
Production Company Producer
Sound Producer
Director of Photography (DOP)
Production Designer
Editor
Editor
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2D Artist
2D Artist
2D Artist
2D Artist
3D Supervisor
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3D Artist
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3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Animation
Character Design
Character Design
Character Design
Character Design
Sound Designer
Music Composer

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