Eugénie Rodrigues
Brand Management at Canal+
Paris, France
TitleBienvenue Ailleurs
Title (original language)Bienvenue 4
Agency
Campaign Welcome Elsewhere
Advertiser Satellite
Brand Satellite
Date of First Broadcast/Publication
Business Sector Jewelry
Story ‘WELCOME ELSEWHERE’Distinctive jewels for distinctive Women : Women with personality 
Philosophy TAKING WOMENINTO THE BRAND’S WORLD
By creating an identity and a strong brand imageout of the traditional codes of jewellery.
We built this fashion campaign full of poetry and modernity, on Muses and Princesses to highlight the richness and diversity of the brand’s inspirations 
Problem How to make Satellite stand out in this ultra competitive market where everybody speaks loud and say the same?How to create ownable communication codes to set the Satellite brand image? 
Result This new territoryhas been declinedin display, press, digital, POS, leaflet, website and all tools of the brand’s communication 
Media Type Print
Creative Director
Art Director
Copywriter
Photographer
Photographer
Strategic Planner
Account Manager
Account Manager
Art Buyer
Retoucher

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