| Title | How to Become Rich During Pandemic |
| Agency | Leo Burnett Middle East & North Africa |
| Campaign | How To Become Rich During The Pandemic |
| Advertiser | Emirates NBD |
| Brand | Emirates NBD |
| Date of First Broadcast/Publication | 2021 / 2 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | The campaign sheds light on the fact that although fraudsters might be sitting miles away, the internet and social media bring them dangerously close to us. It urges people to never share their password or CVV, never trust unverified vaccine registrations links, and never wire money or make a donation without proper verification. Because when they don’t verify, they make a fraudster’s job easy. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Liz Taylor |
| Executive Creative Director | Rafael Augusto |
| Copywriter | Farhan Siddiqui |
| Art Director | Aditi Shah |
| Copywriter | Haytham Lamah |
| Head of Production | Shereen Mustafa |
| Agency Producer | Judy Lamaa |
| Account Planner | Pooja Beri |
| Account Planner | Lama Mosallem |
| Chief Operating Officer (COO) | Samer Shoueiry |
| Deputy Managing Director | Joelle Jammal |
| Communications Director | Sonal Chaddha |
| Communications Manager | Soraya Jomaa |
| Executive Vice President | Vikram Krishna |
| Chief Marketing Officer (CMO) | Moadh Bukash |
| Advertising Manager | Mai Cheblak |
| Advertising Manager | Wajd Al Hashmi |
| Production Company | Dejavu Dubai |
| Executive Producer | Manasvi Gosalia |
| Director | Nalle Sjöblad |
| Director of Photography (DOP) | Pasi Pauni |
| Production Company Producer | Steve Gergess |
| Production Company Producer | Kaan Acemi |
| Production Company Producer | Ogan Kockan |
| Post Production | Mary Bou Akl |
| Production Designer | Arzu Kadak |
| Production Designer | Cem Ece |
| Wardrobe / Stylist | Secilay Dogan |
| Sound Engineer | Akseli Soini |
| Editor | JOHANNES SALONEN |
| Editor | Rizwan Maple |
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