Baris Ursavas

Baris Ursavas

Assistant Professor of Marketing at Istanbul Bilgi University
Istanbul, Turkey

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Assistant Professor of Marketing
PhD in Marketing, Bogaziçi University (2006-2011)PhD in Marketing, City University of New York, The Graduate Center (2006)MBA in Marketing, City University of New York, Baruch College (2003-2005)BS in Film, TV and Radio Production, Istanbul University (1993-2000)
1-Key areas of study:Music and consumer behavior & sensory branding & creativity2-Academic WorkUrsavaş, B. and Hesapçı-Sanaktekin, Ö. (forthcoming) “Effects of dramatic contrast on memory and temporal perceptions: What happens when you’re lost between happiness and sadness?”, Journal of Business Research. 

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