| Title | Missing Stock |
| Agency | Wunderman Thompson |
| Campaign | Missing Stock |
| Advertiser | International Foundation for Reunion + Mudi 3D & AR Studio |
| Brand | International Foundation for Reunion + Mudi 3D & AR Studio |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Over the past decades a shocking number of 120.000 people have gone missing in Colombia. Civil war, natural disasters and personal tragedies have left countless families searching for loved ones.The International Foundation for Reunion and MUDI 3D & AR Studio conformed an image bank with faces of missing people and created a tool to search for them based on AI and Advertising.The tool combines facial recognition technology and a deep fake-based algorithm that allows to predict aging, changes in their factions and other critical variations. At the end we replaced the faces of the models with the restored faces of missing people. The tool and image rights were free for all brands in Colombia to use. The only thing we asked is for each brand to add a disclaimer to the ad highlighting that the person in the ad is missing. |
| Media Type | Case Study |
| Length | |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Regional Chief Creative Officer | Sebastian Tarazaga |
| Regional Chief Creative Officer | Dany Minaker |
| Chief Executive Officer (CEO) | Julián Mercado |
| Chief Creative Officer | Daniel Payan |
| Executive Creative Director | Pipe Ruiz Pineda |
| Executive Creative Director | Sergio Tenjo |
| Executive Creative Director | Diego Rodríguez |
| Creative Director | Sergio Lizarazo |
| Creative Director | Nicolás Malpica |
| Creative Director | Luis Moreno |
| Copywriter | David Moncada |
| Copywriter | Mateo Álvarez |
| Art Director | Moisés Martínez |
| Art Director | Wilson Estrada |
| Art Director | Paula Ramírez |
| Art Director | Andres Diaz |
| Art Director | David Torres |
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