aybars gurlu
Tribal DDB Istanbul at Tribal Worldwide, Istanbul
Istanbul, Turkey
TitleDon't Waste
Campaign The Inefficients
Advertiser Arcelik
Brand Beko
Date of First Broadcast/Publication
Product Energy Efficient Home Appliances
Business Sector Washing Machines, Refrigerators & Other Large Apppliances
Philosophy Beko with its environmental vision provides products with energy efficiency and wants to put emphasis on the subject in communication. So, we were supposted to underline the importance of energy-efficiency for the Earth Day. We had a print ad idea for that. Didn’t print it though. Instead, we redesigned the classified advertisement page of one of the most popular newspapers in Turkey: Posta.
Media Type Newspaper
Executive Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director

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