Philippe Paget

Philippe Paget

Global CEO at Maydream
New York City, United States

About me

Philippe Paget, 58, has twenty five years of experience in the marketing, communication, media, internet and technology industries. Pioneer of the online advertising industry, he founded Real Media one of the leading online rep companies in 97. He left after the merger with 24/7 Media in 2002, and then co-founded Mistral Partners, a consulting agency based in Geneva where he intervened as an operational consultant for startup projects. Back in Paris since 2006, he resumed his seat as chairman of Présence d'Esprits, and invested in a new venture, Weetiz.com, specialized in web conferencing and online events. Weetiz.com was merged with AdForum in 2009 and Philippe was named CEO worldwide. He is working on revamping AdForum, shifting its business model from an Agency directory and a Creative archive into a new platform offering extended services to the advertising community. Philippe holds a business degree from the European Business School (Paris, Barcelona, and Frankfurt). He shares his time between New York and Paris.

Languages
  • English - Pro
  • German - Basic

Positions

CEO AdForum and Epica
Maydream
January 2012 - Present (7 years 11 months)
CEO
New York, United States
January 2007 - Present (12 years 11 months)
AdForum.com is a information provider focused on the global advertising industry. We have partnered with leading trade press in over 10 of the largest advertising markets around the world and also have partnerships in place with the industry’s top festivals and award shows. In all we have information on over 20,000 agencies and 170,000 ads (tv, print, interactive, etc.) from around the world.
AdForum’s AgencyPreview is used by advertisers, large and small, when they are in the process of selecting a new agency or for other agency research needs. Our creative library, AdFolio, is used by over thousands of industry professionals to keep on top of important creative work.
AdForum originated out of Maydream Inc., a company founded in 1999 and incorporated in the U.S. and France. Maydream has operations in the NY metropolitan area, Paris and London.
Owner
Neuilly Sur Seine, France
January 1993 - Present (26 years 11 months)
VP Europe
AdForum
January 2008 - January 2008 ()
CEO
Weetic
January 2007 - January 2008 (1 year)
Weetic développe un concept original de centre d'affaire virtuel dédié à l'organisation de web conference et d'événements online (salon professionnel, conférence de presse, petit déjeuner débat etc..)
Directeur associé – Fondateur
Mistral Partners
September 2002 - June 2006 (3 years 9 months)
Mistral Partners réunit des compétences complémentaires afin d’aider les entreprises à passer un cap de développement. Ces associés s’impliquent de façon opérationnelle dans l’entreprise pendant une période déterminée. Les missions couvrent notamment la recherche de financement, la réflexion stratégique, la mise en place et le recrutement des équipes, la définition des étapes de développement, la définition du plan marketing.
Exemple de mandats:
SPRINGBOOST:nouvelle société Suisse de chaussures de sport de haut niveau permettant d’augmenter les performances sportives des athlètes.
Mistral Partners a créé la société, déposé les brevets, effectué 3 levés de fond (15 M€ au total) et recruté l’ensemble des collaborateurs.
AIBITS SA société de technologie qui propose des solutions automatisées de marketing capable d’analyser des comportements et faire des recommandations afin d’optimiser les interactions avec les utilisateurs.
Mistral a vendu AIBITS à la société Conducive en 2005
Directeur Marketing Communication
Springboost SA
January 2005 - January 2006 (1 year)
COO
Real Media Europe
November 1999 - September 2002 (2 years 10 months)
Créateur de Real Media France en 97, je suis devenu directeur des opérations pour l’ensemble de l’Europe en février 2000 après la fusion avec Real Media Inc.
Responsable de plus de 500 employés dans 15 marchés nous avons développé une société dont le CA a atteint 50 millions USD en 2002.
Création de Real Media Scandinavie (Stockholm), Real Media Espagne (Madrid), Real Media Benelux (Amsterdam), Real Media Asie (Hong Kong/Singapore), Real Media Afrique du Sud (Johannesburg).
Directeur pour l’ensemble des activités Marketing et Communication pour Real Media Europe, Afrique et Asie.
COO Europe
24/7 Real Media, Inc. (Nasdaq: TFSM)
January 2002 - January 2002 ()

Education

1981 - 1985 (4 years)

Trade Organizations

ACT Responsible, Chalais

ACT'ive Sponsor
September 2001 - Present (18 years 3 months)

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