About me
Worked at a large search engine as a Fortune 500 business strategy manager, hired by Liberty Media Company to manage Shari's Berries marketing (grew the company to over a 100 million in revenue from less than 10 million, helped start the direct to consumer healthcare marketplace, and helps business achieve their full email marketing potential at a top digital agency.
Skills
- Web Analytics
- SEM
- Email Marketing
- SEO
- Affiliate Marketing
- Search Analysis
- Team Leadership
- Key Account Management
- Purchasing
- Financial Reporting
- Search Algorithms
- PPC
- Direct Mail Campaigns
- E-commerce
- Lead Generation
- Online Marketing
- Online Advertising
- Marketing
- Brand Development
- Customer Acquisition
- Direct Mail
- Google Adwords
- Omniture
- Organic Search
- Interactive Marketing
- Mobile Marketing
- Landing Page Optimization
- Multi-channel Marketing
- Search
- Google Analytics
- CRM
- Supply Chain
- Web Marketing
- Social Media Marketing
- Analytics
- Digital Marketing
- Start-ups
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
VP of Email Marketing
Ignite Visibility, San Diego
United States
May 2017 - Present (6 years 11 months)
Helping businesses such as Tony Robbins, the NCQA, and Laila Ali achieve their full email potential as VP of email marketing at Ignite Visibility, a top digital agency.
Founder & Principal
49 SEO Services
November 2013 - Present (10 years 5 months)
Executive adviser for this online marketing agency with deep expertise in search engine optimization, paid search marketing, web development, email marketing, affiliate marketing, social media, and web analytics. As online marketing surpasses 25% of all marketing spend, growth for the boutique online agency is bountiful.
Director Of Ecommerce & IT
GreenBox Art + Culture
December 2012 - July 2014 (1 year 7 months)
Head of Ecommerce & IT, I oversee paid search, organic search, affiliates, web analytics, email, endorsement, social media, web development, and online merchandising for Oopsy Daisy, GreenBox Art & Wheatpaste Art.
Marketing Manager
Shari's Berries
February 2007 - December 2012 (5 years 10 months)
In charge of online marketing, print marketing, site management, public relations and visitor analysis. Online marketing covers paid and natural search, email marketing, comparison shopping relationships, and affiliate relationships. Direct mail covers catalog development, circulation planning, and reporting. Site management covers merchandising, style guides, and image control. PR includes trade shows, press releases, and brand development. Visitor analysis covers tracking the use of Web and print materials.
Internet Marketing Consultant
Cyberguys.com & X-tremegeek.com
February 2007 - April 2007 (2 months)
Internet Marketing Consultant providing paid search, search engine optimization, email, comparison shopping and other online marketing services.
Director of Internet Marketing, Operations, Development
Cyberguys.com, X-tremegeek.com
November 2004 - February 2007 (2 years 3 months)
Online Marketing and Operations Director managing paid search campaigns, natural search optimization, email marketing, portal relationships, web development, video production, Web purchasing and other projects.
Account Manager
DIMAC Marketing Corp.
St Louis, United States
January 1999 - November 2004 (5 years 10 months)
Search engine marketing account manager. Specialty with affiliate and SEM accounts.
Education
Bachelors of Arts in English English
January 1991 - January 1994 (3 years)
One of my professors wrote a search algorithm to deconstruct the word popularity and nuances of a Samuel Beckett novel in the early 1990's. The insights into this type of language deduction played to my advantage a decade later when I worked at a search engine.
Other professional activities
UCSD
Teaching
March 2018 - Present (6 years 1 month)
UCSD guest lecturer presenting on topics from SEO, email marketing, analytics, testing, copywriting, and direct response marketing.
