Fern McCaffrey
Group Account Director, Honda Regional Marketing at RPA
Santa Monica , United States
TitleWrapping Paper "SUV"
Agency
Campaign Happy Honda Days
Advertiser Honda Motor Co., Ltd.
Brand Honda
Date of First Broadcast/Publication
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy In summer 2019, Honda and RPA came to Hornet to aid in the creation of a holiday sales campaign that would stand out from typical CG holiday spots. Hornet responded by enlisting the combined talents of two of our most innovative world-builders: Sam Mason and Peter Sluszka. The former is a CG whiz; the latter, a stop motion veteran. Together, they created a world for “Happy Honda Days” that was made with the most iconic and nostalgic of holiday materials (wrapping paper) and conveyed through an addictive mix of stop motion and CG animation.
Media Type Television
Length
Production Company
Associate Creative Director
Associate Creative Director
Chief Creative Officer
Copywriter
Director
Director
Producer
Project Manager
Executive Producer
Account Director
Account Executive
Account Executive
Editor
Chief Production Officer
Director, Business Affairs
Chief Creative Development
Product Information Specialist
Product Information Manager
Chief Client Officer
Senior Art Director
Sr. Art Director
Director, Video Production
Sr. Producer
Sr. Business Affairs Manager
Sr./ Group Account Director, Honda Regional Marketing
Sr. Program Manager
Sr. Product Information Specialist
Product Information Coordinator
Development Producer
Production Coordinator
Storyboard Artist
Storyboard Artist
Storyboard Artist
Storyboard Artist
Designer
Designer
Designer
Designer
Designer
Designer
Producer
Director of Photography (DOP)
VFX Supervisor
Motion Control Operator
Gaffer
BB Electric

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