Cosmo Street Editorial
Edit at Trim Editorial
New York, United States
TitleYou Can't Unring a Bell
Agency
Campaign You Can't Unring a Bell
Advertiser General Electric Company
Brand GE
Date of First Broadcast/Publication 2017 / 1
Business Sector Business Services
Story The latest in a series of films using GE technology to disprove everyday sayings. This time: "You can't unring a bell." GE's "mission un-impossible" team puts an elaborate system together to ensure that a giant bell in China does not wake a sleeping baby. By cancelling out the sound of the bell even as it's struck, the technology literally "unrings" it. If GE can do this, imagine all the other impossible things it can do.
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