Title | You Can't Unring a Bell |
Agency | BBDO New York |
Campaign | You Can't Unring a Bell |
Advertiser | General Electric Company |
Brand | GE |
Date of First Broadcast/Publication | 2017 / 1 |
Business Sector | Business Services |
Story | The latest in a series of films using GE technology to disprove everyday sayings. This time: "You can't unring a bell." GE's "mission un-impossible" team puts an elaborate system together to ensure that a giant bell in China does not wake a sleeping baby. By cancelling out the sound of the bell even as it's struck, the technology literally "unrings" it. If GE can do this, imagine all the other impossible things it can do. |
Media Type | Web Film |
Length | |
Editorial Company | Trim Editing |
Music/Sound Company | Sonic Union |
Post Production Company | A52 |
Editorial Company | Cosmo Street Editorial |
Post Production Company | Company 3 |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Michael Aimette |
Creative / Art Direction | Lance Vining |
Creative Director | Gary du Toit |
Copywriter | Gary du Toit |
Head of Production | David Rolfe |
Executive Producer | George Sholley |
Producer | Jack Patrick |
Head of Music Production | Rani Vaz |
Account Team | Kathryn Brown |
Account Team | Lindsey Cash |
Account Team | Elizabeth Jacobs |
Director | Diego Contreras |
Director of Photography (DOP) | Mátyás Erdély |
Executive Producer | Luke Ricci |
Producer | Jon Dawes |
CEO | Todd Makurath |
Editor | Paul Hardcastle |
Assistant Editor | Joshua Berger |
Executive Producer | Maura Woodward |
Producer | Anne Lai |
Composer | Max De Wardener |
Sound Engineer | Michael Marinelli |
Colorist | Tim Masick |
VFX Supervisor | Andy Rafael Barrios |
Producer | Drew Rissman |
Producer | Rochelle Brown |
Executive Producer | Patrick Nugent |
Head of Production | Kim Christensen |