Diesel - "Ha(u)te Couture"

Publicis Italy

Publicis Italy Milan, Italy

Awards

14576

This ad is part of the ACT Responsible Collection

Brand: Diesel
Country: Italy

Advertiser: Diesel

Title	Ha(u)te Couture
Agency	Publicis Italy
Campaign	Ha̶u̶te Couture FW18
Advertiser	Diesel
Brand	Diesel
Date of First Broadcast/Publication	2018 / 9
Business Sector	Apparel, Fashion & Footwear
Story	This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.
Media Type	Social Media
Length	121 seconds
Production Company	Stink Films
Colorization	The Mill New York
Post Production	MPC LDN
Global Chief Creative Officer	Bruno Bertelli
Chief Executive Officer (CEO)	Bruno Bertelli
Chief Creative Officer	Cristiana Boccassini
Creative Director	Thiago Cruz
Creative Director	Mihnea Gheorghiu
Associate Creative Director	Simone Di Laus
Copywriter	James Andrews
Art Director	Alex Eftimie
Copywriter	Anton Michael Kuerschner
Head Of Planning	Bela Ziemann
Strategic Planner	Monica Radulescu
Head of Production	Francesca Zazzera
Producer	Marijana Vukomanovic
Art Buyer	Caterina Collesano
Designer	Gianluca Chinnici
Client Services Director	Eleni Charakleia
Client Services Director	Barbara Pusca
Account Supervisor	Filippo D’Andrea
Head of Social Media	Stefano Perazzo
Social Media Manager	Doina Tatu
Director	Jovan Todorovic
Executive Producer	Blake Powell
Production Company Producer	Natalie Jacobson
Director of Photography (DOP)	Christophe Collette
Photographer	Vitali Gelwich
Editor	Milena Petrovic
Colorist	Mikey Rossiter
Post Production	Ryan Hancocks
Music	Sizzer
Music Supervision	Michael Bertoldini