Since joining Martin Williams in 2011, I've had a strategic leadership role on the Simmons, Wolverine, Marvin Windows & Doors, Integrity Windows & Doors, and the Basilica Block Party accounts.
While in this position, I've been an integral part of multiple new business pitches, including one for Wolverine, which we won. Since Wolverine has been a client, we've launched a new brand identity, revitalizing this 130-year-old brand and telling its righteous heritage story, while making it feel innovative and forward thinking. This included digital and print components as well as in-store materials and large-scale activation ideas and experiences.
Additionally, I've led a variety of campaign elements for Marvin Windows and Doors, ranging from developing a new app to multi-channel media partnerships and experiential events. In 2014, we launched a new campaign for the window and door brand, solidifying its leadership position in the marketplace and amplifying its luxury messaging while maintaining its humble, Minnesota roots.
I've also helped direct the launch of the revitalization of the Beautyrest brand, which included a fully-integrated multi-million dollar national advertising campaign. I also directed the establishment and launch of a new social strategy for Beautyrest, including platform development, content strategy, blogger relations, editorial vision and social analytics.
I've also had the joy of leading the Basilica Block Party account, a pro bono client of Martin Williams' since 2013. During this time we launched a new campaign that plays directly off the tension between the church and rock 'n' roll in both copy and design. We've developed a new website, an app, a robust social campaign, multiple online and in-store promotions, disruptive out-of-home executions and a slew of guerilla marketing efforts.