Ellie Taylor

Ellie Taylor

Communications and Marketing Director at Carmichael Lynch, Minneapolis
Minneapolis, United States

About me

Specialties: Advertising and marketing, Communication materials, grassroots public relations and marketing campaigns, building brand image in the media, crisis communication, spokesperson media training, event communication, on-site branding and identity, website strategy and copy, writing press materials, creating bios and key person profiles, event creation and feasibility, city presentations, copywriting, managing photography needs/branding/and workflow, company profiles, brochure development and copy


Communications and Marketing Director
Minneapolis, United States
August 2014 - Present (9 years 10 months)
As Marketing and Communications Director for Carmichael Lynch, Ellie Taylor oversees all external and internal brand communication platforms and is tasked with growing the agency’s marketing efforts while achieving recognition for our work, our agency, and our people.Ellie brings more than fifteen years of communications, marketing and account leadership expertise to the Carmichael Lynch brand, with time spent both on the agency and client sides of the business.Having spent time in Account Management at Minneapolis agencies Fallon and Martin Williams, Ellie managed a wide variety of clients, from automotive to retail, including Cadillac, Simmons, Marvin Windows and Doors, and Wolverine among them.Prior to her relocating to the Midwest, Ellie worked in communications and marketing at Red Bull Energy Drink. During her time there, she spearheaded communications for international events, lead multiple product launches for the brand, and oversaw the marketing, re-branding and launch of the company’s Major League Soccer team, the New York Red Bulls.Ellie received a B.A. in both Communications and Philosophy from the University of Southern California, and while she remains true to her Trojan pride and San Diego roots, she’s been converted to a Minnesotan where she lives in St. Paul with her husband and daughters. 
Director of Brand Marketing
Lakes & Legends Brewing
2015 (1 year)
Account Director
Minneapolis, United States
January 2012 - July 2014 (2 years 6 months)
Since joining Martin Williams in 2011, I've had a strategic leadership role on the Simmons, Wolverine, Marvin Windows & Doors, Integrity Windows & Doors, and the Basilica Block Party accounts.

While in this position, I've been an integral part of multiple new business pitches, including one for Wolverine, which we won. Since Wolverine has been a client, we've launched a new brand identity, revitalizing this 130-year-old brand and telling its righteous heritage story, while making it feel innovative and forward thinking. This included digital and print components as well as in-store materials and large-scale activation ideas and experiences.

Additionally, I've led a variety of campaign elements for Marvin Windows and Doors, ranging from developing a new app to multi-channel media partnerships and experiential events. In 2014, we launched a new campaign for the window and door brand, solidifying its leadership position in the marketplace and amplifying its luxury messaging while maintaining its humble, Minnesota roots.

I've also helped direct the launch of the revitalization of the Beautyrest brand, which included a fully-integrated multi-million dollar national advertising campaign. I also directed the establishment and launch of a new social strategy for Beautyrest, including platform development, content strategy, blogger relations, editorial vision and social analytics.

I've also had the joy of leading the Basilica Block Party account, a pro bono client of Martin Williams' since 2013. During this time we launched a new campaign that plays directly off the tension between the church and rock 'n' roll in both copy and design. We've developed a new website, an app, a robust social campaign, multiple online and in-store promotions, disruptive out-of-home executions and a slew of guerilla marketing efforts.
Account Supervisor
Minneapolis, United States
2010 - 2011 (1 year)
During my time at Fallon, I helped lead the national advertising efforts for Cadillac and launched the brand's first campaign with the agency, focusing on all national touchpoints for both the consumer and dealer audiences. This included the development and production of national and international television spots, print ads and catalogs for every model in Cadillac’s line of vehicles, spectacular and disruptive OOH executions, and production of an extensive asset library photoshoot. In addition, we helped develop and execute an integrated roll-out and communication plan to company stakeholders, including internal and dealer entities.

Clients included:
Marketing and Communication
April 2009 - October 2010 (1 year 6 months)
During this time, I worked as a freelance contractor out of the Chicago metro area specializing in corporate and event communication, brand marketing and event planning. I lead the content strategy and communication for the national Red Bull Flugtag tour that included 5 events across the U.S. over the span of a summer. This included the conception and creation of a television show documenting the adventure on Fox Sports, all media relations around the event, the participant selection and experience, as well as on-site branding and positioning.
Communications Manager
Red Bull North America, Inc.
January 2003 - March 2009 (6 years 2 months)
During my time at Red Bull I worked on variety of projects ranging from grassroots action sports campaigns to national and international events involving live broadcasts, celebrities and audiences of all ages and interests. My involvement included, but was not limited to, all communication about the event including copy, collateral and logo development; on-site branding and image needs for Red Bull; athlete, celebrity and participant management and hospitality; website development and maintenance as well as event creation and budget management.

I also lead the communication and media positioning for the launch of Red Bull's new products, Red Bull Cola and Red Bull Energy Shot. I was involved in cross-functional meetings coordinating launch activities across operations, distribution plans, media buys and brand marketing. I created all media and communication materials for both products including national and international media kits.
Communications Intern
The WB Television Network
January 2002 - June 2002 (5 months)


B.A Public Relations and Philosophy

2000 - 2004 (4 years)
Activities and Societies: Magna Cum Laude, Phi Beta Kappa, National Dean's List, NSCS, Renaissance Scholar, Helenes

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