Mel Exon

Mel Exon

Managing Director at Bartle Bogle Hegarty
London, United Kingdom


Managing Director
Bartle Bogle Hegarty
July 2014 - Present (6 years 6 months)
Mel Exon | Marketing Magazine
Chief Digital Officer, BBH & Co-founder, BBH Labs
Bartle Bogle Hegarty
May 2013 - July 2014 (1 year 2 months)
Managing Partner, BBH Labs
Bartle Bogle Hegarty
December 2008 - May 2013 (4 years 5 months)
Co-founded global innovation unit at BBH. Effectively a marketing skunkworks: pioneering new marketing models around technology, mass collaboration & entertainment.
Company Director
Bartle Bogle Hegarty
August 1997 - December 2008 (11 years 4 months)
Latterly ran pitch and then led British Airways account as Global Business Director. Also ran Levi's Europe account (twice).

Other accounts worked on since joining BBH in 1997 include Boddingtons, Murphy's, Rolling Rock from the day I joined to being put on the board of BBH in 2000. Subsequently led the pitches for and won Smirnoff Ice (Diageo), Libresse & Bisto.


BA Hons, Russian, German

1991 - Present (30 years)
Studied German & Russian

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