| Title | Under Armour Rugby |
| Agency | WE ARE Pi |
| Campaign | Under Armour Rugby |
| Advertiser | Under Armour |
| Brand | Under Armour |
| Date of First Broadcast/Publication | 2015 / 8 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | The 30m long vessel transported a huge image of Welsh Rugby Union (WRU) players Jamie Roberts and Leigh Halfpenny, accompanied by fellow Home Nations representatives James Haskell (England), Jordi Murphy (Ireland), Drew Mitchell (Australia) and Canadian Jamie Cudmore, displayed across eight shipping containers. As it passed down the Thames and under Tower Bridge, the mural - which originally showed the players in country colours - was ‘ripped’ to reveal the Armour baselayer. The creative demonstrates Under Armour's commitment to making all athletes better, regardless of nation or team represented. |
| Media Type | Outdoor/Out of Home |
| Advertising Manager | Christopher Carroll |
| Advertising Manager | Michael Taylor |
| Advertising Manager | Mairead Van Gils |
| Managing Director | Alex Bennett Grant |
| Managing Partner | Patrick Garvey |
| Creative Director | Barney Hobson |
| Creative Director | Rick Chant |
| Art Director | Roberto Gabián González |
| Copywriter | Joao Valente |
| Strategy Director | Jessica Perri |
| Strategist | Andrea Van Den Bos |
| Designer | Kaz Salemink |
| Production Company Producer | Kimia Farshidzad |
| Production Assistant | Ekaterina Golovkina |
| Project Manager | Ambar Surastri |
| Account Manager | Sam Speed |
| Production Company | Cinq Etoiles |
| Photographer | Denis Rouvre |
| Wardrobe / Stylist | Dan Blake |
| Make-Up Artist | Melodie Evrard |
| Model Making | Pascal Batteux |
| Production Company Producer | Charly Forin |
| Production Coordinator | Cathlène Vieira |
| Retoucher | Julien Paris |