Since joining the agency in 2014, Sam has brought a staggering level of energy, imagination and digital expertise to M&C Saatchi’s creative ranks. At just 25 years-old Sam became Creative Director at Tribal DDB London, overhauling advertising for brands including Volkswagen and The Guardian. Founding partner of Lean Mean Fighting Machine, he has run global social accounts for Unilever and TIGI’s Bedhead brands, and won a bundle of awards for his digital work from One Show, D&AD, and the Webbies. However, his proudest moment came in 2008 when Lean Mean Fighting Machine became the first ever UK shop to be crowned Digital Agency of the Year at Cannes. Most tellingly, their UK industry peers have voted him and his creative partner Dave Bedwood No.1 creative team working in digital.