|Agency||BBDO New York|
|Date of First Broadcast/Publication|
|Business Sector||Soft Drinks, Tonics|
|Philosophy|| Today, Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours. |
The advertising is part of the brand’s long-running 'Do the DEW' campaign and celebrates the power of doing. The rallying cry is 'Let’s do'. It features a star-studded cast including UFC fighter Holly Holm (the first female hero of a DEW ad), Hip-Hop trio Migos, 86-year-old artist Ushio Shinohara, DEW NBA player Joel Embiid and DEW skateboarders Sean Malto and Mariah Duran. It’s a diverse group reflective of those who 'do' and who embrace the power of doing, as well as the range of refreshment options Mountain Dew offers to consumers.
The new 60-second spot - directed by Biscuit's Noam Murro - will debut on Monday during NBA programming on TNT. It will be followed by multiple 30- and 15-second versions. It also features a new track, 'Position to Win', written and performed by Migos.
|Audio Post Company||Sound Lounge|
|Executive Creative Director||Steven Fogel|
|Executive Creative Director||Doug Fallon|
|Chief Creative Officer||David Lubars|
|Chief Creative Officer||Greg Hahn|
|Business Manager||Paul Cisco|
|Account Management||Jen Layton|
|Assistant Account Executive||Aaron Cary|
|Associate Creative Director||Lucas Owens|
|Associate Creative Director||Sei Rey Ho|
|Planning Director||Chris Cummings|
|Planning Director||Steve Panawek|
|Managing Director||Mark Cadman|
|Executive Producer||Matt Nowak|
|Director of Photography (DOP)||Phedon Papamichael|
|Production Supervisor||Jennifer Berry|
|Head of Production||Jeff McDougall|
|Head of Production||Rachel Glaub|
|Edit Assistant||Chris O'Brien|
|Executive Producer||Erica Thompson|
|Post Production Company||The mill|
|2D Artist||Andre Vidal|
|2D Artist||Christoph Schroer|
|2D Artist||Molly Intersimone|
|2D Artist||Sung Eun Moon|
|2D Artist||Joseph Yoon|
|2D Artist||Andrew Emmerson|
|2D Artist||Ting Jung-Hsu|
|2D Artist||Andrew Emmerson|
|2D Lead||Keith Sullivan|
|3D Artist||Jobin Jacob|
|3D Artist||Charles Lee|
|3D Artist||Jessica Castillo|
|3D Artist||Navdeep Singh|
|3D Artist||Juan Carlos Barquet|
|3D Artist||Nile Hylton|
|3D Artist||Yimo Xu|
|3D Artist||Scott Denton|
|3D Artist||Scott McGinley|
|3D Artist||Ryan Federman|
|3D Artist||Gabriel Kim|
|3D Artist||John Wilson|
|3D Lead||Yong Chan Kim|
|Shoot Supervisor||Gavin Wellsman|
|Shoot Supervisor||Adrian Huley|
|Shoot Supervisor||Keith Sullivan|
|Executive Producer||Ross Hopman|
|Audio Mixer||Tom Jucarone|
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