| Title | Give a Sprout |
| Agency | Havas London |
| Campaign | Give a Sprout |
| Advertiser | Ella's Kitchen |
| Brand | Ella's Kitchen |
| Date of First Broadcast/Publication | 2014 / 12 |
| Business Sector | Food |
| Story | Ella’s Kitchen, the organic baby and children’s food brand, is asking families to give a virtual sprout to a friend or loved one this Christmas to raise a smile and funds for children’s charity Kids Company. Sprouts are ignored and left behind on dinner plates. The tongue-in-cheek film asks people to give sprouts a home this Christmas by going onto the Ella’s Kitchen website |
| Philosophy | People can pick their own virtual sprout on the site and send some to their friends and loved ones by entering their email address and donating £2 to Kids Company via text. These donations will go towards helping to alleviate the plight of the thousands of children living in food poverty in the UK. The six virtual sprouts, designed to be fun for kids and adults alike, each have a name and their own individual characters. They include a pirate sprout called Captain Sprout-about, an astronaut called Astro Sprout, and Mary Christmas, a sprout obsessed by Christmas. In return for being chosen, the sprouts provide updates to recipients on their stories and adventures in the run-up to Christmas. |
| Media Type | Web Film |
| Length | |
| Creative Director | Andy Mcananey |
| Creative Director | Christian Sewell |
| Art Director | Gareth Gray |
| Copywriter | Sam Shepherd |
| Account Director | Nick Lee |
| Agency Producer | Amanda Newall |
| Photographer | Gareth Gray |
| Editor | Richard Barnett |
| Designer | Naomi Bassey |
| Designer | Jamie Craven |
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