| Title | Evan |
| Agency | BBDO New York |
| Campaign | Know Your Signs |
| Advertiser | Sandy Hook Promise |
| Brand | Sandy Hook Promise |
| Posted | April 2017 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | On the face of it, this is the story of Evan, a teen counting down the days to summer break. He demonstrates his boredom by writing on a table in the school library. The next day he finds someone has responded. While we watch Evan’s romance play out, another darker tale is unfolding simultaneously, but no one notices. Only when we watch the film a second time do we realise what's been happening in front of our very eyes. The pay off urges us to look out for the warning signs of a potential shooting. This story is actually two stories. While we're watching Evan pursue an epistolary teen romance by scratching messages on the library desk, we completely miss the build-up to a tragic school shooting. When we're told of the hidden message, we have to watch again, to find that we missed all the clues. "Know the Signs", says Sandy Hook Promise, and you could prevent disaster. This powerful ad has a twist that will drop your jaw. Viewers watch Evan, a high school boy, as he navigates his way through a mysterious crush. We find ourselves smiling when the identity of the mystery woman is revealed. But the smile swifty turns into a gasp as a shooter enters the scene just behind our lovebirds. As our mind tries to wrap around what is happening, the film revisits previous scenes, only this time focusing on another character, in the background, as he plans the shooting. “Gun violence is preventable when you know the signs.” |
| Media Type | Web Film |
| Length | |
| Production Company | Smuggler |
| Global Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Creative Director | Peter Alsante |
| Art Director | Martins Zelcs |
| Copywriter | Bryan Stokely |
| Group Executive Producer | Julian Katz |
| Account Director | Lindsey Cash |
| Communications Planning Director | Sean Stogner |
| Communications Planning Associate | Michael Schonfeld |
| Strategy Director | Alaina Crystal |
| Director | Henry-Alex Rubin |
| Director of Photography (DOP) | Ken Seng |
| Executive Producer | Drew Santarsiero |
| Production Company Producer | Leah Allina |
| Chief Operating Officer (COO) | Andrew Colon |
| Managing Partner | Patrick Milling Smith |
| Managing Partner | Brian Carmody |
| Editing Company | NO6 |
| Editor | Jason MacDonald |
| Editor | Nick Schneider |
| Assistant Editor | Zong Ling Chua |
| Post Production | NO6 |
| Colorist | Jason MacDonald |
| Production Company Producer | Malia Rose |
| Executive Producer | Corina Dennison |
| Flame Artist | Ed Skupeen |
| Flame Artist | Mark Reyes |
| Music | Beta Petrol |
| Mixer | Evan Mangiamele |
| Mixer | Stefano Campello |
| Sound Production | Heard City |
| Executive Producer | Sasha Awn |
| Musician | Shelby Lynne |
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