Maiya Wiester
Art Director at ASD Lionheart
Tokyo, Japan
TitleSee It
Agency
Campaign See It
Advertiser D&AD
Brand D&AD
Date of First Broadcast/Publication
Business Sector Event/Tradeshow Management
Story D&AD, one of the world’s most respected awards shows, required a campaign to announce that the 2019 awards competition was open for entries. The idea was simple: if you know D&AD well enough to recognize its logo without seeing it in its entirety, then you must be someone making the kind of work that’s worthy of entering.
So, as the headline reads, “For those who see it, entries now open.” At once, the idea is both a respectful wink for anyone knowing D&AD well enough, but also an encouraging prompt to enter the show you greatly respect.
Media Type Print
Client Supervisor
Chief Creative Officer
Executive Creative Director
Creative Director
Copywriter
Copywriter
Illustrator / Art Director
Art Director
Art Director

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