|Advertiser||New Zealand Transport Agency|
|Brand||NZ TRANSPORT AGENCY|
|Date of First Broadcast/Publication|
|Business Sector||Road Safety|
|Philosophy||The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive. Entirely cast from Facebook to find the real deal, the narrative for our story developed out of our casting sessions that took in a week long road trip of New Zealand’s roughest areas. Our bonafide bogan is a drain layer by profession, but a larger than life and gregarious character who threw himself head first into the experience.|
|Result||We needed a leading man who could hold this all and star as the hero in his own movie and we found that in George. He makes you want to watch the whole film.|
|Executive Creative Director||Brigid Alkema|
|Managing Director||Brett Hoskin|
|Creative Director||Emily Beautrais|
|Managing Partner||Linda Major|
|Business Manager||Matt Barnes|
|Project Manager||Robbie Allen|
|Design Researcher||Ursula Nichols|
|Head of Content Production||Christina Hazard|
|Executive Producer||Karen Bryson|
|Production Designer||Neville Stevenson|
|Agency Sound Mix||Paul Stent|
|Director of TV Trading||Hilary Yiasoumi|
|Strategic Planner||Jake Firman|
|Account Director||Ros Ross|
I was born and raised in Brazil and started my career in advertis...
Born in Argentina, and having lived and worked in New York, Bueno...
Dörte is one of Germany’s most highly awarded creative directors....
Martin has been independent Creative Director since 2006. He star...
Brent in his own words is powered by “culture and caffeine…and so...
Creative & Commercial Strategist. Love working with people & comp...
Creative executive who inspires change and fosters new growth by...
As Managing Director of Circus Marketing in LA, I collaborate acr...