Bethany Omeri
Strategist at WONDER Sydney / FINCH Sydney
Wellington, New Zealand
TitleRat's Tale
Agency
Campaign Rat's Tale
Advertiser New Zealand Transport Agency
Brand NZ TRANSPORT AGENCY
Date of First Broadcast/Publication
Business Sector Road Safety
Philosophy The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive. Entirely cast from Facebook to find the real deal, the narrative for our story developed out of our casting sessions that took in a week long road trip of New Zealand’s roughest areas. Our bonafide bogan is a drain layer by profession, but a larger than life and gregarious character who threw himself head first into the experience.
Result We needed a leading man who could hold this all and star as the hero in his own movie and we found that in George. He makes you want to watch the whole film.
Media Type Television
Length
Executive Creative Director
Managing Director
Creative Director
Creative
Creative
Managing Partner
Strategist
Business Manager
Project Manager
Design Researcher
Head of Content Production
Director
Producer
Executive Producer
Cinematography
Production Designer
Costume
Editor
Colourist
Agency Sound Mix
Director of TV Trading
Strategic Planner
Account Director

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