Mark Shearon

Mark Shearon

Founder, Managing Director at Proscenium
New York, United States

About me

Mark is our very own Englishman in New York. You can hear it in his accent when he pronounces the word “mall” as “mawl”, and see it every day at 3pm when he takes tea with milk and a biscuit (that is British for cookie). Teatime is the ideal setting for Mark to reflect even more deeply about his clients, their challenges, their needs and how he can help them to perform better every day.

Mark has spent the last 25+ years thinking about clients, opportunities and solutions. (He thinks with an accent too). Over that time he has worked with the world's best-performing brands on their most important communication and marketing programs. In the past at other agencies Mark has worked on brands like Ford Motor Company, American Express, Bank of America, ExxonMobil, and Samsung. Since forming Proscenium, he has worked with Walmart, Harley-Davidson, Qualcomm, Snapdragon by Qualcomm, Discovery, Heineken, Yahoo, Lowes, Ortho Clinical Diagnostics, and T-Mobile.

If Mark played cricket he'd be known as an "all rounder". If he were in Hollywood he'd be known as a “triple threat”. If he were a knife, only the Swiss Army type would do. He has strategized with CEOs, created campaigns with Brand Managers and collaborated with clients on the production of key product launches. Mark has fielded 26,000 business partners in a single game, played the leading role in sports marketing activations for 150,000+ consumers and cut to the chase for live meetings of 17,500 employees. His specialty is the any-scale, success-critical, high-performance, face-to-face, digitally savvy event that drives Business to perform.

Prior to founding Proscenium, Mark worked on both sides of the pond with Imagination in London and for four years he led the Eastern Region and Engagement Communications practice for TBA Global in NYC, with clients in the Automotive, Technology, Oil & Gas, Communications, Finance and Retail industry sectors.

On a Summer evening, he loves nothing better than to be on his deck with his two boys and his wife Sharon (that's right Sharon Shearon, she must love him) sipping a London Dry Gin and Tonic with Lemon. You can take the man out of England but you can't take England out of the man.

(We know; we've tried).

Positions

Founder, Managing Director
New York, United States
June 2011 - Present (7 years 6 months)
We Help Brands PerformA different kind of event marketing agency, focused on live and digital programs for consumer, employee and business audiences.

As traditional agencies struggle to connect their client's brand with multiple audiences and incorporate new media, technology, live events and create fully integrated relevant, engaging, value driven marketing programs, I see only opportunity for a personalised small but mighty agency like Proscenium.

Specialties: Concepting and producing engaging, relevant, "value soaked" dialogues between Fortune 500 Brands and ALL of their target audiences.

Current clients include Harley-Davidson, Heineken, T-Mobile, TD Ameritrade, Yahoo and Lowe's.

Past clients include Walmart, Boeing, Qualcomm, American Express, Samsung, Bell Canada, Nasdaq, Ford, Land Rover, Aston Martin, Mazda, Jaguar and Ericsson.
Executive Vice President
New York, United States
September 2006 - June 2011 (4 years 9 months)
A true communications multi-disciplinarian, Mark has successfully led integrated communications and marketing teams both in the US and in Europe.Throughout his career, Mark has worked extensively on all platforms including event production, exhibitions, retail environments, video, web, and interactive multimedia content. Clients included American Express, Ford, Samsung, NASDAQ, Aston Martin, Mazda, Jaguar, Land Rover, Bell Canada and Unilever.
Director of Client Services
United States
October 2001 - July 2006 (4 years 9 months)
Experiential Event Marketing for Brands like Ford Motor Company, Bell Canada and American Express based in the New York Office.
Director of New Business and Client Services
London, United Kingdom
October 1996 - July 2006 (9 years 9 months)

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