Marcelo Pascoa
Head of Brand Communications at Burger King
São Paulo, Brazil
TitleBlack Friday Whopper Shopper
Agency
Campaign Black Friday Whopper Shopper
Advertiser Burger King
Brand Burger King BK
Date of First Broadcast/Publication 2018 / 11
Business Sector Retail, Distribution & Restaurants
Story Black Friday is all about deals. And what better deal could BK offer than a free Whopper? Not only that, it used the online ad budgets of 1000 other brands to pay for it. How? With banners. For the Black Friday period the agency created WHOPPER-SHOPPER.com, a shopping website crammed with banners. Whenever one was clicked, brands paid BK money from their media budgets. That money was returned to participants as Whopper vouchers.
Media Type Case Study
Length
CCO
Group CD
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Account Manager
Planning
Graphic Designer
Global Chief Marketing Officer
Global Head of Brand Marketing
Brand Manager
Director Marketing Germany
Head of Marketing Communications Germany
PR Agency
Film Production
Website setup & technical support
Post Production

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