| Title | Kevin Hart Press Conference |
| Agency | R/GA |
| Campaign | Kevin Hart Press Conference |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2016 / 8 |
| Business Sector | Sneakers / Athletic Footwear |
| Philosophy | Nike wanted to announce Kevin Hart’s big new run, ‘Hood to Coast’ and show a brand new audience there’s a fun side to running. A press conference flipped on its head. Kevin had the reporters, he had the audience. He was only missing one thing — the facts. The response was epic. Competing with the Olympics with no paid media we made record breaking social noise around the event. 17x more than any other year – 181m impressions. A regional race became part of pop culture and we introduced an apathetic audience to the world of running. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Name of Social Influencer | Kevin Hart |
| Corporate Name of Client (if applicable) | Nike |
| Nike Global Brand Communications Director | Go Wakimoto |
| Nike Director Global Brand Communications | Alex Lopez |
| Nike Director | Darla Vaughn |
| NA Entertainment Marketing | Darla Vaughn |
| Nike Talent Relations Manager | Stacey Stafford |
| Director Business Affairs | Stephen Bernstein |
| Account Director | Steve Strong |
| Creative Director | Zack McDonald |
| Copywriter | Nick Moss |
| Art Director | Dan Northcote-Smith |
| Art Director | Logan Kornhauser |
| Production Company | Ghost Robot New York |
| Director | Joey Garfield |
| Producer | Dawn Rose |
| Director of Photography | Sam Chase |
| Visual Designer | Amanda George |
| Editor | Chris Shimojima |
| Animation Lead | Thomas Parrinello |
| Executive Campaign Producer | Kira Doyle |
| Campaign Producer | Dami Kelekun |
| Executive Content Producer | Guy Helson |
| Content Producer | Elliot Freeman |