SueEllen Clair
Executive Producer / Production at Anonymous Content
Los Angeles, United States
TitleSwiping
Agency
Campaign Ice Cream for Adults
Advertiser Halo Top Creamery
Brand Halo Top
Date of First Broadcast/Publication
Business Sector Ice Cream
Story For children, ice cream trucks represent a treat that’s specifically for them. In this spot, children excitedly approach a what seems like a classic ice cream truck only to be greeted by a quick-witted ice cream man, who explains why adults deserve ice cream more than they do because adults lives are, well, terrible. The kids look at the ice cream man in bewilderment. They don’t get ice cream, but they do get some cold hard truth.Most ice cream brands focus on showing happy people living their best lives eating a bowl of ice cream. We decided to focus on the emotional truth that leads full grown adults to eat an entire pint. Sometimes, being an adult is hard that’s why adults NEED a lot of ice cream. With only 300 calories per pint, adults can eat as much as they want without the guilt.
Media Type Television
Length
Production Company
Director
Editing Company
Editor
Post Production
Colorization
Sound Company / Music Company
Founder & CEO
Creative Director
Senior Associate Director, Marketing
Brand Manager, Marketing
Agency Director of Production
President
Strategy Director
Executive Creative Director
Group Creative Director
Creative Director
Designer
Copywriter
Brand Director
Brand Manager
Executive Producer
Producer
Partnerships and Legal Manager
Partnerships and Legal Manager
Strategist
Executive Producer
Editorial Company Executive Producer
Colorist

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