|Campaign||Ice Cream for Adults|
|Advertiser||Halo Top Creamery|
|Date of First Broadcast/Publication|
|Business Sector||Ice Cream|
|Story||For children, ice cream trucks represent a treat that’s specifically for them. In this spot, children excitedly approach a what seems like a classic ice cream truck only to be greeted by a quick-witted ice cream man, who explains why adults deserve ice cream more than they do because adults lives are, well, terrible. The kids look at the ice cream man in bewilderment. They don’t get ice cream, but they do get some cold hard truth.Most ice cream brands focus on showing happy people living their best lives eating a bowl of ice cream. We decided to focus on the emotional truth that leads full grown adults to eat an entire pint. Sometimes, being an adult is hard that’s why adults NEED a lot of ice cream. With only 300 calories per pint, adults can eat as much as they want without the guilt.|
|Production Company||Anonymous Content|
|Editing Company||Arcade Edit|
|Post Production||Method Studios|
|Sound Company / Music Company||Butter Music|
|Founder & CEO||Justin Woolverton|
|Creative Director||Samatha Yanow|
|Senior Associate Director, Marketing||Caroline Bank|
|Brand Manager, Marketing||Lauren Kahner|
|Agency Director of Production||Lora Schulson|
|Strategy Director||Tim Jones|
|Executive Creative Director||Justine Armour|
|Group Creative Director||Nick Kaplan|
|Creative Director||Adolfo Alcala|
|Brand Director||Katie Stirn|
|Brand Manager||Jake Thorndike|
|Executive Producer||Ryan Chong|
|Partnerships and Legal Manager||Quentin Perry|
|Partnerships and Legal Manager||Tara Thurman|
|Executive Producer||SueEllen Clair|
|Editorial Company Executive Producer||Sila Soyer|
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