Coming from a Mechatronic & Fine Art background, I am a hybrid creative. I started my career by building robots in the South of France. Designed products, crafted brands, and told stories in London. Redesigned business around their customers in Australia. Created physical and digital experiences in Singapore and Tokyo. Developed humanitarian initiatives and nation branding in Dubai. Leading Beats by Dre in Los Angeles.
Problem solver, conceptual thinker, and designer at heart. I believe in true creative spirit and dedication to the craft. I have a passion for storytelling, digital experiences, service & product innovation. Creating unique customer experiences that are relevant and timely to current events and cultural influences.
I previously worked in the top London, Singapore, Sydney, Los Angeles startups and agencies like R/GA, Ogilvy, Sapient Razorfish, Holler... Where I have created global & regional solutions for Apple, Beats by Dre, Nike, Audi, Netflix, Google, Uber, Nikon, Sony, Bacardi, Diesel, Playstation, EA Games...
What excites me the most is creating products, services, and stories that make people's lives better.