Patrick Palmer

Patrick Palmer

Partner, Strategy Practice Lead at VSA Partners
Chicago, United States

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Partner, Strategy Practice Lead
Pat leads strategic planning, research, and analytics for VSA’s consumer marketing practice. Combining techniques from anthropology, psychology, and behavioral economics with quantitative rigor, he develops insights that inspire creative advertising and activation strategies. Previously EVP and Global Strategy Director for Leo Burnett, he has worked on many of the world’s most valuable and iconic brands. With more than 25 years of agency experience, Pat is also an expert on measurement and works with client teams ensure effectiveness and ROI. 

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