The Minimart and Macmillan Cancer Support have launched an animated film to highlight their Online Community; a place where those affected by cancer, either directly or indirectly, can go for advice and support from others going through the same experience.
Philosophy
The film tells the story of Helen and describes, in her own words, the loneliness, fear and isolation she experienced as she came to terms with being diagnosed with breast cancer, but also how she found support and strength via the Macmillan Online Community. Helen, who was subsequently given the all clear, spoke unscripted, providing a candid and personal insight into her illness and the how the Online Community helped her. Animation was then used to bring her words to life, creating a powerful contrast to the subject matter.