Jill Byrne
Marketing Director at Rothco | Accenture Interactive
Dublin 7, Ireland
TitleIreland Fan Sees Green For The First Time
Agency
Campaign Ireland Fan Sees Green For The First Time
Advertiser Irish Rugby Football Union
Brand Irish Rugby Football Union
Date of First Broadcast/Publication
Business Sector Culture, Leisure & Sport
Story The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.
Media Type Case Study
Length
Commercial Communication
Marketing Director
Communications Director
Digital Marketing Manager
Marketing Manager
Creative Director
Copywriter
Senior Account Executive
Executive Producer
Strategist
Assistant Producer
Technical Director
Developer
UI Designer
Digital Project Manager
Social Lead
Art Director
Director of Marketing

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