|Title||Ireland Fan Sees Green For The First Time|
|Agency||Rothco, part of Accenture Interactive|
|Campaign||Ireland Fan Sees Green For The First Time|
|Advertiser||Irish Rugby Football Union|
|Brand||Irish Rugby Football Union|
|Date of First Broadcast/Publication|
|Business Sector||Culture, Leisure & Sport|
|Story||The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.|
|Media Type||Case Study|
|Commercial Communication||Damian Devaney|
|Marketing Director||Padraig Power|
|Communications Director||stephen mcnamara|
|Digital Marketing Manager||Barry Cunningham|
|Marketing Manager||Jessica Long|
|Creative Director||Adam Crane|
|Senior Account Executive||Andy Williams|
|Executive Producer||Al Byrnes|
|Assistant Producer||Hannah Gallagher|
|Technical Director||Daire Lennon|
|UI Designer||Stephen Flynn|
|Digital Project Manager||Orlagh Daly|
|Social Lead||Colm Cusack|
|Art Director||Jake Viramontez|
|Director of Marketing||Jill Byrne|
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