Crystal Rix
New York , United States
TitleRoll Up Your Sleeves
Agency
Campaign Roll Up Your Sleeves
Advertiser AT&T Inc.
Brand AT&T
Date of First Broadcast/Publication
Business Sector Telecommunications Services
Story The ad – which features AT&T's own employees -- is striking and will shine a light on how these two groups – employees and local grassroots organizations – share a common belief in a great cause to create change in Chicago and how it’ll be a beacon for the 19 cities we’ll be scaling to this year. Roll Up Your Sleeves empowers all kinds of believers from AT&T employees to local community members to put their belief into action and create what they want their neighborhoods to become. In a nutshell the spot personifies how the new AT&T Believe campaign transforms the passion of our employees into actionable programs that help ignite and revitalize the communities where we live and work. Through communication and philanthropy, we weave ourselves into the fabric of these neighborhoods, because we don’t just live and work in these communities, we believe in them.
Media Type Television
Length
Soundtrack “Nobody Knows” by TL Barrett and the Youth for Christ Choir
More Information
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