Crystal Rix
New York , United States
TitleRoll Up Your Sleeves
Campaign Roll Up Your Sleeves
Advertiser AT&T Inc.
Brand AT&T
Date of First Broadcast/Publication
Business Sector Telecommunications Services
Story The ad – which features AT&T's own employees -- is striking and will shine a light on how these two groups – employees and local grassroots organizations – share a common belief in a great cause to create change in Chicago and how it’ll be a beacon for the 19 cities we’ll be scaling to this year. Roll Up Your Sleeves empowers all kinds of believers from AT&T employees to local community members to put their belief into action and create what they want their neighborhoods to become. In a nutshell the spot personifies how the new AT&T Believe campaign transforms the passion of our employees into actionable programs that help ignite and revitalize the communities where we live and work. Through communication and philanthropy, we weave ourselves into the fabric of these neighborhoods, because we don’t just live and work in these communities, we believe in them.
Media Type Television
Soundtrack “Nobody Knows” by TL Barrett and the Youth for Christ Choir
More Information
Worldwide Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Group Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Director of Integrated Production
Group Executive Producer
Executive Producer
Senior Account Director
Account Director
Account Manager
Account Manager
Chief Strategy Officer
Head of Integrated Strategy
Strategy Director
Project Manager
Production Company
Line Producer
Executive Producer
Editing Company
Assistant Editor
Editorial Company Executive Producer
Editorial Producer
Post-production Producer
VFX / Finishing
Color Producer
Color Assist
Audio Post Production
Sound Producer
Sound Producer
Sound Engineer

People related to this work

You might also like...


Create a free Talent profile and become a member of AdForum

Get Started