|Agency||BBDO New York|
|Business Sector||Feminine Hygiene|
|Story||For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV.|
|Media Type||Web Film|
|VP Creative Director||Bianca Guimaraes|
|VP Creative Director||Peter Alsante|
|Worldwide Chief Creative Officer||David Lubars|
|Regional Chief Creative Officer||Greg Hahn|
|Executive Producer||Angela Narloch|
|Executive Producer||Anthony Curti|
|Director of Content||Yamaris Leon|
|Music Producer||Julia Millison|
|Business Manager||Shelly Bloch|
|Head of Production||Dave Rolfe|
|Account Director, Social Media||Katherine Grib|
|Account Executive||Olivia Dames|
|Chief Strategy Officer||Crystal Rix|
|SVP Global Brand Management||Nicole Landesman|
|SVP Global Brand Management||Kim Ryneska|
|Data Strategy Director||Christine Yang|
|Partner Managing Director||Shawn Lacy|
|Creative / Art Direction||Rachel McDonald|
|DOP Assistant||Autumn Durald Arkapaw|
|Executive Producer||Holly Vega|
|Head of Production||Mercedes Allen-Sarria|
|Head of TV||Rachel Glaub|
|Line Producer||Maury Strong|
|Executive Producer / Managing Director||Sila Soyer|
|Asst. Editor||Max Hoffman|
|Sound Designer||Heard City|
|Audio Engineer||Eric Warzecha|
|VFX Artist||Anton Anderson|
|VFX Artist||David Forcada|
|VFX Artist||Justin Keil|
|VFX Artist||Jamie Scott|
|VFX Artist||Drew Maloney|
|VFX Artist||Sam Caine|
|VFX Artist||Corey Brown|
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