Crystal Rix
New York , United States
TitleMENstruation
Agency
Campaign MENstruation
Advertiser Thinx
Brand Thinx
PostedOctober 2019
Business Sector Feminine Hygiene
Story For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV.
Media Type Web Film
Length
VP Creative Director
VP Creative Director
ACD
ACD
Worldwide Chief Creative Officer
Regional Chief Creative Officer
Executive Producer
Executive Producer
Producer
Director of Content
Music Producer
Business Manager
Head of Production
Account Director, Social Media
Account Executive
Chief Strategy Officer
SVP Global Brand Management
SVP Global Brand Management
Data Strategy Director
Partner Managing Director
Creative / Art Direction
DOP Assistant
Executive Producer
Head of Production
Head of TV
Line Producer
Editorial
Executive Producer / Managing Director
Producer
Editor
Editor
Asst. Editor
Sound Designer
Audio Engineer
Colorist
Producer
Producer
Producer
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist

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