Colorado Department of Public Health and Environment - "Public Space"

Cactus Marketing Communications

Cactus Marketing Communications Denver, United States

4516

Title	Public Space
Agency	Cactus Marketing Communications
Campaign	Good To know
Advertiser	Colorado Department of Public Health and Environment
Brand	Colorado Department of Public Health and Environment
Date of First Broadcast/Publication	2015 / 2
Business Sector	Others
Tagline	Good To Know
Story	The Good To Know campaign, developed for CDPHE by Cactus, is the first statewide public education campaign led by the health department. This campaign uses a friendly, colorful and approachable style to educate Coloradans about retail marijuana laws and continues a statewide conversation with families, health care providers, schools, community groups and retailers about how to ensure legal marijuana doesn’t adversely affect either users or nonusers. By sharing important information and helpful tips in a tone that’s as friendly, positive, colorful and neighborly as Colorado itself, Good To Know empowers Coloradans to be informed and make smart choices.
Media Type	Billboard
Length	60 seconds
Founder / CEO	Joe Conrad
Chief Creative Officer	Norm Shearer
Creative Director	Brian Watson
Senior Art Director	Allie Nordstrom
Art Director	Daniel Buchmeier
Designer	Megan Campbell
Copywriter	Andy Bartosch
Project Manager	Chea Franz
Digital & Content Production	Kate Schmitz
Executive Producer	Brooke Woodruff
Senior Print Producer	Jamie Sharp
Digital Producer	Aisling O’Suilleabhain
Application Developer	Tom Metz
Illustrations/Animation	Roger
Audio Post Production	Coupe Studios
Music	Original Music Search Party