Guillaume Clarke
Senior Copywriter at WNP
Paris Area, France, France
TitleGive NOMA a face
Agency
Campaign Give NOMA a face
Advertiser Vaincre Noma
Brand Vaincre Noma
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline How to use Snapchat to communicate a strong message about a real monster that kills children after devouring their faces.
Story Noma is a real monster that kills children after devouring their faces. Few know about the disease – images of it are generally blurred or censured because of their shocking nature – and so in order to increase public awareness, we create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a s
Philosophy we create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a strong message about an evil that’s neither virtual nor temporary. Because while Snapchat transforms faces for fun and for a few seconds, Noma does it for real and forever.
Problem Few know about the disease – images of it are generally blurred or censured because of their shocking nature – so ihow to increase public awareness?
Media Type Social Media
Length
Creative Director/Creative
Copywriting
Art Director
3D Team
Music & Sound Design

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