| Title | Viva la Vulva |
| Agency | AMV BBDO |
| Campaign | Viva la Vulva |
| Advertiser | Essity |
| Brand | Libresse |
| Date of First Broadcast/Publication | 2018 / 11 |
| Business Sector | Feminine Hygiene |
| Story | Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them. |
| Media Type | Web Film |
| Length | |
| Editing Company | Trim Editing |
| Sound Production | 750mph |
| Director | Kim Gehrig |
| Production Company | Somesuch Somesuch |
| Executive Producer | Seth Wilson |
| Production Company Producer | Lee Groombridge |
| Casting | Leanne Flynn |
| Cinematography | Deepa Keshvala |
| Wardrobe | Vanessa Coyle |
| Production Designer | Marie Lanna |
| Editor | Elise Butt |
| Post Production | Time Based Arts, London |
| Colorist | Simone Grattarola |
| Special Effects / VFX | Stephen Grasso |
| Special Effects / VFX | Francois Roisin |
| Production Company Producer | Jo Gutteridge |
| Motion Graphics | Tom Robinson |
| Motion Graphics | Stephen Ross |
| Nuke | Sarah Breakwell |
| Nuke | Linda Cineiawska |
| Nuke | Matt Shires |
| Nuke | Bernardo Varela |
| Nuke | Leandro Vazquez |
| Nuke | Grant White |
| Jamie Crofts | |
| Adam Paterson | |
| MANUEL PÉREZ DE CAMINO | |
| Luke Todd | |
| Leo Weston | |
| Music Company / Composer | Soundtree Music |
| Music Supervision | Jay James |
| Music Supervision | Hils Macdonald |
| Music Supervision | Tom Kitson |
| MUSIC Artist | Camille Yarbrough |
| Music Producer | Peter Raeburn |
| Music Producer | Luke Fabia |
| Music Producer | Luis Almau |
| Sound Designer | Sam Ashwell |
| Executive Creative Director | Alex Grieve |
| Executive Creative Director | Adrian Rossi |
| Creative Director | Toby Allen |
| Creative Director | Jim Hilson |
| Art Director | Diego Cardoso de Oliveira |
| Copywriter | Caio Giannella |
| Strategist | Margaux Revol |
| Strategist | Alaina Crystal |
| Strategist | Bridget Angear |
| Agency TV Producer | Edwina Dennison |
| Retoucher | Happy Finish |
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