Milos Obradovic
Executive Creative Director at AKQA (copy), Milan
Toronto, Canada
TitleSmart Working?
Campaign Smart Working?
Advertiser Heineken
Brand Heineken 0.0
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy Working from home has become so normal that we even forgot how not working from home is. This new way of working brought with it endless calls, zoom fatigue, hardship in separating work from life and unfortunately, new bad habits. Like consuming alcohol during work hours. Heineken’s new campaign “Smart Working?” reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working. When it comes to smart working skip the drinks or switch to smart-drinking, with Heineken 0.0
Media Type Television
Market Netherlands
Sr. Director Global
Director Global Communication
Director Global Digital
Global Digital Manager
Global Chief Creative Officer
Chief Creative Officer
Global Executive Creative Director
Global Executive Creative Director
Global Creative Director
Creative Supervisor
Senior Art Director
Senior Copywriter
Senior Strategist
Head of TV Production
Agency TV Producer
Global Client Services Director
Account Director
Account Supervisor
Production Company
Director of Photography (DOP)
Set Designer
Managing Director
Post Production

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