Title GEARS 5 - OFFICIAL LAUNCH TRAILER - THE CHAIN
Agency
twofifteenmccann
Campaign
Bound By Blood
Advertiser
Microsoft
Brand
Xbox
Posted September 2019
Business Sector Consumer Electronics & Audio-Visual
Story The campaign is a continuation of the “Bound By Blood” campaign, which 215 McCann launched at E3, and airs globally on paid media, September 5th. It will include TV, Cinema, Digital, OOH, Social, PR, and a live tattoo installment. Gears 5 is playable with Xbox Game Pass Ultimate, September 6th, and will be available everywhere on September 10th.
Media Type
Television
Length 60 seconds
Brand Manager
Hailey Geller
Brand Manager, Marketing
Nicole Fawcette
Concept Art
Max Ulichney
Concept Art
Malia Goldman
Creative Director, Art Director
Andy Hall
Executive Producer, Partner
Luke Colson
Head of Production
Kate Berry
Managing Director
Jennifer Sofio Hall
Editor in Chief
James Buongiorno
Post Production Creative Director
shane hoffman
Producer
Adam Goins
Senior Producer
Paul Makowski
VFX Lead
Andy McKenna
Arranger
bobby tahouri
Audio Assist
jeremy nichols
Engineer/Sound Design & Mix
Chris Nungary
Executive Producer, Online
Sara Matarazzo
Executive Producer, Online
Stephanie Pigott
Producer
Danielle Soury
Sound Designer
Rohan Young
Voice
amy lee
Account Director Optimum Sports
Patrick Meeley
Copywriter / Art Director
Mat Bunnell
Art Production
Zach Lepine
Chief Creative Development
Scott Duchon
Creative Director, Art Director
Brad Meyers
Business Affairs Supervisor
Mary Beth Barney
Director of Interactive Production
Mandi Holdorf
Director of Digital Production
Brian Wakabayashi
Producer
Christine Hurty
Activation Strategy
Beth Windheuser
Strategy Director
Cassidy Wilber