Don Longfellow

Don Longfellow

SVP, Planning and Research at INNOCEAN Worldwide USA
Huntington Beach, United States

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SVP, Planning and Research
We live in a people-in-charge world where busy people have the ability to filter brands out of their lives. When they get bored they don't just change channels, they change devices. And when they have conversations, they would rather have them with their friends, not brands. Don loves these changes and how they’ve impacted our society and more so our industry. At INNOCEAN USA, Don and the Strategic Planning group work to give brands an unfair advantage over their competitors by staying fascinated with people (more than gadgets) and understanding how people want to engage brands and what brands could do or solve for them. After all, what a brand does for people is more important than what it says about itself. Don started his career more than 20 years ago focusing on direct marketing and CRM strategy. He has led Account Planning at big shops like Young & Rubicam, Saatchi & Saatchi and Ogilvy. He has also participated in a number of industry events as both a judge and award-winner including: 2014 One Show Automobile Advertising of the Year Interactive Award; 2012 Effie Judge (First Phase); 2012 Cannes Lions Bronze award winner for Hyundai’s Veloster RE:Generation Project – Best Use of Music; 2008 Effie Gold Toyota Tundra Launch; 2007 Webby "People's Voice Winner" for Yaris Virtual Test Drive; 2005 Effie Silver Kids Rule for Toyota Sienna, to name a few. 

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