Nikita Alagan
Roto / Prep at Translation
New York, United States
TitleRussell Westbrook
Agency
Campaign 2015 March Madness Animated, Baby!
Advertiser NBA
Brand NBA
Date of First Broadcast/Publication
Business Sector Sports Teams, Sports Events
Tagline The Dance Never Ends
Story The NBA is putting a whole new spin on throwback jerseys.The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.
 
Philosophy  Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. 
It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues.
The spots don't show the pros giving up wads of cash as they return to the NCAA, though. 
Media Type Television
Length
Conform
Post Production
Color Grade (Animation)
Audio Post
Chief Executive Officer (CEO)
Chief Creative Officer
Chief Strategy Officer
Executive Creative Director
Senior Creative
Senior Creative
Senior Creative
Head of Brand Strategy
Strategist
Strategist
Director of Broadcast Production
Executive Producer
Associate Producer
Business Affairs Manager
Senior Vice President, Group Account Director
Account Executive
Senior Project Manager
Production Company
Production Company
Executive Producer
Producer
Creative Director
Producer
Production Assistant
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Design
Design
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Editor
Assistant Editor
Managing Partner
Senior Producer
Color Grade (NBA footage)
Colorist
Producer
Assistant Colorist
Colorist
Engineers (Mix)
Engineers (Mix)
Studio Director
Mix Assistant
Voiceovers
Music Sound Design
Composer
Executive Producer
Executive Producer

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