|Campaign||2015 March Madness Animated, Baby!|
|Date of First Broadcast/Publication|
|Business Sector||Sports Teams, Sports Events|
|Tagline||The Dance Never Ends|
|Story||The NBA is putting a whole new spin on throwback jerseys.|
|Philosophy|| The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. |
It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues.
The spots don't show the pros giving up wads of cash as they return to the NCAA, though.
|Audio Post||Sonic Union|
|Color Grade (Animation)||WAX|
|Managing Partner||Toni Lipari|
|Executive Producer||Andrew Linsk|
|Director of Broadcast Production||Miriam Franklin|
|Chief Creative Officer||John Norman|
|Executive Creative Director||Betsy Decker|
|Senior Creative||Matthew McFerrin|
|Executive Producer||John Connolly|
|Studio Director||Justine Cortale|
|Chief Executive Officer (CEO)||Steve Stoute|
|Senior Creative||Armando Samuels|
|Senior Producer||Evan Meeker|
|Executive Producer||Maxwell Gosling|
|Engineers (Mix)||Fernando Ascani|
|Executive Producer||Carole McCarty|
|Senior Creative||Matt Comer|
|Senior Vice President, Group Account Director||Tim van Hoof|
|Chief Strategy Officer||John Greene|
|Head of Brand Strategy||Tim Flood|
|Associate Producer||Philinese Kirkwood|
|Business Affairs Manager||Brian Enright|
|Account Executive||Chris Martin|
|Senior Project Manager||Matt DeSimone|
|Creative Director||Ingi Erlingsson|
|Production Assistant||Corina Priestley|
|Roto / Prep||Krishnan Balakrishnan|
|Roto / Prep||Nikita Alagan|
|Roto / Prep||Aravindan.C|
|Roto / Prep||Thirupathi Raja|
|Roto / Prep||Stephan Arun N|
|Roto / Prep||Murthy N|
|Roto / Prep||Satish R|
|Assistant Editor||Nate Kim|
|Assistant Colorist||Kath Raisch|
|Engineers (Mix)||David Papa|
|Mix Assistant||Ben Conlon|
|Music Sound Design||Future Perfect Music|
|Production Company||Golden Wolf|
|Color Grade (NBA footage)||CO3 (New York)|
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