New Orleans Tourism Marketing Corporation (NOTMC) - "The Offline Playlist"

360i

360i New York, United States

Awards

12377

Brand: New Orleans Tourism Marketing Corporation (NOTMC)
Country: United States

Advertiser: New Orleans Tourism Marketing Corporation

Title	The Offline Playlist
Agency	360i
Campaign	The Offline Playlist
Advertiser	New Orleans Tourism Marketing Corporation
Brand	New Orleans Tourism Marketing Corporation (NOTMC)
Posted	April 2020
Business Sector	Destinations (Countries & Places)
Story	First, we created a playlist that reflected the true sound of the city, as defined by years of listener habits. Then, we performed the playlist live, from start to finish, in its original order, at the iconic Preservation Hall, for lucky fans who followed it. The result was a first-of-its-kind, star-studded concert that reimagined what it meant to make a playlist in the first place.  The lineup included Jon Batiste (Late Show with Stephen Colbert), Irma Thomas, Curren$y, Mannie Fresh, Alynda Segarra, Boyfriend, Dirty Dozen Brass Band, and other local stars who collectively make up six Grammy nominations, seven platinum albums, 23 Hot 100 singles, and more than 100 million Spotify streams. In total, the project produced a historic concert, live album, sponsored Spotify content, broadcast commercials, out of home, social and influencer content, and a full-length documentary which has embarked on an international festival tour.
Media Type	Others
Length	134 seconds
New Orleans Tourism President & CEO	Mark Romig
New Orleans Tourism VP Marketing & Special Events	Jeremy Cooker
Chief Creative Officer	Menno Kluin
Executive Creative Director	Frank Cartagena
Executive Creative Director	Sam Shepherd
Creative Director	Andrew Hunter
Creative Director	Doug Murray
AssociateCopywriter	Christian Napolitano
AssociateArt Director	Taylor Roberts
Designer	Brian Gartside
Designer	Sophia Del Plato
Account Director	PJ Sibille
EVP Media	Scott Daly
Media Supervisor	Melissa Flaherty
Media Manager	Liana Comito
Strategy Director	Leslie Brennan
Senior Director Influencer Marketing	Scott Slattery
PR	Scott Slattery
Manager Influencer Marketing	Emily Rizzo
PR	Emily Rizzo
Executive Producer	Carly Salaman
Business Affairs	Linda Ferrara
Production	11 Days
Executive Producer	Shelby Hunter
Director	Brian
Production Company Producer	Cindy Fertitta
DP	Natalie Kingston
Editor	Pete Slife
Animation/3D	Michelle Morris
Mix	Carl Mandelbaum
Colorization	Kath Raisch
Photography / Illustration	Danny Clinch
Photography / Illustration	Justen Williams